How to Build a Professional DJ EPK

Decide who the EPK is for

A promoter, journalist and label may need different things. Build one clear core page for your artist identity, then make the most relevant information easy to reach. For bookings, put your sound, representative mix, location and contact near the top. For a release campaign, give the current record, release information and press materials more prominence.

Your EPK is a working tool, so clarity matters more than decorative effects. A visitor should not need to click through five social networks to understand you or wait for several autoplay videos before finding your music.

Write three lengths of biography

Create a one-line positioning statement, a short biography of roughly 60–100 words and a fuller version of around 200–300 words. These are practical starting lengths, rather than rules. A booker should be able to copy an appropriate version without rewriting a long essay.

Describe your sound, location, current activity and verifiable highlights. Avoid calling yourself “the next big thing”. Say what you have actually done and what makes your sets or records distinctive. Check names, dates and label credits before publication.

Choose music that represents you now

Lead with one strong, accessible mix and a small selection of released music. Add brief context so a promoter knows whether the mix demonstrates a warm-up, club or festival set. Keep links current and make sure they play without unexpected login requirements.

Use private demos only when that is appropriate for the recipient. A public EPK does not need every unfinished track. Label pitches can use a separate private listening link, as explained in the record-label pitching guide.

Prepare photos, logos and practical details

Include a few current high-resolution press photographs with landscape and portrait options, photographer credits and permission to use them. A usable download folder should contain clearly named files, rather than screenshots from Instagram. Supply a logo only if you have one; a consistent artist name is enough to start.

List your booking email, artist location, relevant social links and website. Where needed, include a concise technical rider and contact for advancing the show. Do not publish sensitive personal details in an open download folder.

Bandzoogle’s EPK guidance also centres the basics: biography, promotional photographs, music and career highlights. Your design should help people use those assets.

Show evidence without overstating it

Select a handful of genuine releases, residencies, press quotes or support credits. Link to the evidence where possible. A logo alone does not explain a relationship: say whether it represents a release, a performance, radio support, a campaign or another specific contribution.

If you have limited history, show a focused identity and a well-presented mix. Do not fill the space with invented achievements. Your first EPK should make you easy to assess; later versions can grow as you earn more proof.

Test it like the person receiving it

Open the page on a phone using mobile data, then ask somebody unfamiliar with your work to find the mix, biography, photos and booking contact. Check that text remains readable, buttons are easy to tap and downloads work. Avoid putting essential information only inside an image.

Keep the page on a stable address and review it monthly. Remove old booking contacts, expired links and misleading release information. A dated PDF can still be useful, but the web page should remain the current source of truth.