Winter intake / artists aged 18+Manchester / London / Worldwide

Get booked.Get paid.Get moving.

Electronic music artist management and development for DJs ready to turn serious music into a career that moves — Manchester, London and worldwide.

6 monthsOne focused programme
4+ tracksFinished with our support
DirectAccess to Daniel
See the complete Artist Development Programme
Danny Abbott performing on stage
Success story / 01

Danny
Abbott.

Local DJ to A&R Scout for Richy Ahmed.

Danny joined In:House with ambition and unfinished music. Across a focused six-month programme, we helped develop original tracks now being pitched to labels, sharpen his direction and build real industry relationships. He is now an A&R scout for Richy Ahmed’s Four Thirty Two and has been flown to Ibiza to stay with Richy at his villa.

Read Danny’s full story ↗︎Danny on Instagram ↗︎
Who the programme is for

The music is the part only you can do.

In:House is for serious electronic artists who need the business, brand, music and industry plan surrounding their talent to move as one.

01 / Time

Your career has a day job.

You work full-time and need someone to build the structure around your limited creative hours.

02 / Access

You need access, not another tutorial.

You can DJ and produce, but the relevant labels, promoters and decision-makers still feel one room away.

03 / Direction

Your current strategy has stalled.

The traction is not matching the effort and your positioning, releases or content need a clear reset.

04 / Production

You can DJ. Now build the records.

You want to turn dancefloor instinct into original music and move unfinished ideas towards label-ready tracks.

Six-month outcomes

Leave with work
you can keep using.

The programme is designed around tangible outputs, not hours watched or theory completed.

01 / Direction

Artist positioning.

Your sound, story, audience and creative direction made clear.

02 / Music

At least four finished tracks.

If you need production support, we will help you finish at least four professional-quality tracks during your six-month programme.

03 / Platform

Website + EPK.

An owned digital home, press kit, mailing list and brand system.

04 / Pipeline

Live opportunities.

Relevant labels, promoters and campaigns mapped and tracked.

05 / System

Artist Portal.

Your roadmap, assets, assignments and follow-ups in one place.

06 / Momentum

Next 90 days.

A final review and clear plan for what happens after month six.

Personal support + execution

Close support.
Real work shipped.

You are not buying a passive course. Daniel stays close to the decisions while the team helps execute the plan.

01 / Private2 × 90-minute 1:1s

Every month with Daniel for strategy, decisions and accountability.

02 / WeeklyClinic + community

Connect with the winter cohort, exchange useful feedback and find collaborators in a weekly live clinic, alongside one practical roadmap assignment.

03 / MusicUnlimited track reviews

Consistent feedback with one active review at a time.

04 / AccessPrivate WhatsApp

Direct access to Daniel within reasonable UK hours and short calls when available.

05 / ResponseOne business day

Weekday acknowledgement so questions and decisions do not disappear.

06 / ExecutionVisible progress

Written actions after every one-to-one, monthly progress updates and next priorities in your individual artist portal—alongside your brand, EPK, website and outreach.

Members will also receive exclusive access to Rotate Studios when it opens. Studio dates, booking arrangements and the scope of that access will be confirmed before launch. No booking, signing or commercial result is guaranteed.

See everything included ↗︎
The route

Six months.
No dead months.

The order flexes around your starting point. The direction stays fixed: build the foundations, activate the artist and leave with momentum.

Months 01–02

Diagnose + position.

  • Audit the music, brand and channels
  • Define the artist story and audience
  • Build the first 90-day roadmap
Months 03–04

Build + prepare.

  • Create the website, EPK and brand system
  • Refine priority tracks
  • Build label and promoter target lists
Months 05–06

Activate + compound.

  • Run focused outreach and campaigns
  • Track live conversations and follow-up
  • Leave with the next 90 days mapped
Clear pricing

One programme.
Two ways to pay.

The same six-month support and execution sits behind both routes. In:House takes 0% of your gig fees, booking income or artist earnings during the programme.

Pay in full / best value£1,500

Everything included.

One flat payment. The artist build is included, with no setup fee and nothing extra upfront.

  • Complete six-month programme
  • Artist build included
  • £393 less than the monthly route
Monthly payment option£249/ month

Plus £399 upfront.

The one-off artist-build fee covers onboarding and the initial infrastructure. First payment £648; six-month total £1,893.

  • Six monthly payments
  • Same complete programme
  • Clear total before you join
Student rate15% off with valid ID
Start with confidence14-day money-back guarantee
After deliveryClear service-remediation promise
Daniel Williams producing music in the studio
Daniel Williams / founder
Built from inside the room

Twenty years.
Still in it.

Daniel is a DJ, producer, promoter and artist manager with twenty years in electronic music.

He is signed to Applique Music ↗︎, the same label as Todd Terry and Masters At Work, and has released on Hot Digits Music ↗︎, whose catalogue also includes Dr Packer and Melon Bomb.

His time with Liberty Music PR ↗︎ includes artist management, creative strategy and campaigns involving Vintage Culture and High Fade. He is also the founder of the soon-to-launch Rotate Studios.

183 artistsDirected the Guinness World Record DJ set
Liberty Music PR ↗︎Artist management + campaign strategy
Rotate StudiosFounder / next-generation DJ studio
Electric EdenFestival co-founder
Guinness World RecordsDJ MagIn aid of Mind
See the programme proof ↗︎
Across music, campaigns and the live scene

We’ve worked with.

Universal Music Group Ministry of Sound Virgin Warner Music Sony Music Applique Music Perfect Havoc Armada Music Toolroom Records
Glastonbury Festival Kendal Calling Joshua Brooks
Before you apply

Questions.
Straight answers.

The complete programme page covers delivery, response times, scope and what happens after month six. These are the five questions people ask first.

See every programme question ↗︎
Do I need to already be gigging regularly?+

No. Commitment matters more than current status. You do not need a finished catalogue or regular bookings to begin.

Is there a minimum term?+

Yes. The programme has a six-month initial term so there is enough time to diagnose, build, activate and review properly.

Is there a one-off setup fee?+

Only on the monthly route: £399 upfront plus six payments of £249. Pay £1,500 in full and the artist build is included with no additional setup fee.

Do you take commission from my bookings?+

No. During the programme In:House takes 0% of gig fees, booking income or other artist earnings. Support is covered by the programme price.

What if the full programme is not right for me?+

Use the bespoke route for a focused project such as track development, label pitching, an EPK or an artist website.

Before you join

Apply. Talk. Build your plan.

  1. Tell us where you are.

    Send your music and goals. We review your application for programme fit. Applicants must be aged 18 years or over. There is no payment or commitment just to apply.

  2. Have an honest conversation.

    If it looks like a fit, arrange a 30-minute discovery call with Daniel to discuss your direction, challenges and the support you need.

  3. Agree the route. Start the work.

    If we both decide to proceed, agree your scope, payment option and start date. Onboarding then turns the plan into a 90-day roadmap in your artist portal.

Your commitment: allow roughly four to six focused hours each week for programme actions, separate from your usual DJ practice or production time. Sessions, assignments and honest communication keep the work moving.

Your next move

Stop managing
yourself.

Apply in five minutes. We will tell you honestly if the programme is a fit.

Apply for a place ↗︎

Not ready to apply?
Start here.

Get something useful now, understand how In:House works and come back when the timing is right.

Free live sessionJoin the live webinar.Tuesday + Thursday / 7pm UK