Artist positioning.
A clear creative-direction document defining your sound, story, audience, visual world and commercial priorities.
In:House / six-month programme
Build the artist.
Build the artist.
Move the career.
Not another folder of tutorials. This is a six-month artist-development and execution partnership for electronic artists ready to build the music, brand, assets and industry plan of a serious career.
What you own after six monthsTangible work.
Tangible work.
Not vague progress.
The exact route flexes around your starting point, but every artist works towards a stronger catalogue, a clear position, professional assets, live opportunities and a plan that continues after the programme.
Developed tracks.
Your priority music reviewed, refined and prepared for the labels, DJs and release routes that genuinely fit.
Website + EPK.
An owned digital home, promoter-ready press kit, mailing-list capture and brand system you control.
Targeted outreach.
Relevant labels, promoters, festivals and campaign contacts mapped, prioritised and tracked.
Live artist CRM.
Your roadmap, assets, campaigns, assignments, opportunities and follow-ups visible in one place.
90-day plan.
A final progress review and the next quarter already mapped, so momentum does not stop at month six.
Complete artist infrastructureEverything connected.
Everything connected.
One roadmap.
Rather than buying disconnected services from separate providers, the music, brand, website, outreach and strategy are sequenced around the same artist plan.
Your world. Your audience.
A visual identity and working artist platform designed to turn attention into listeners, fans and enquiries.
- Logo + visual direction
- Bespoke artist website
- Latest release integration
- Mailing-list capture
- Tour dates + EPK
- Direct merch route
Finish stronger records.
Production mentoring, detailed track feedback and strategic decisions around the music that should move first.
- Unlimited submissions
- One active review at a time
- Arrangement feedback
- Mix and direction notes
- Release priorities
- Label-readiness review
The right rooms.
Focused label, promoter, festival and DJ outreach built around fit—not a generic mass-contact list.
- Target lists
- Pitching strategy
- Outreach scripts
- DJ campaigns
- Follow-up system
- Opportunity tracking
One recognisable artist.
Your social channels, content and release story are aligned so every public touchpoint reinforces the same direction.
- Channel audit
- Content planning
- Creative strategy
- Release roadmap
- Playlist strategy
- Brand control
The personal support promiseA personal industry tutor.
A personal industry tutor.
A team behind the work.
Daniel stays close to your development, the team helps execute the plan and every week has a visible next move.
Two focused private sessions with Daniel every month for strategy, decisions and accountability.
A weekly group session for questions, progress reviews and real-time problem solving.
One practical task tied directly to your roadmap, so learning turns into movement.
Submit throughout the programme, with one active review at a time and consistent detailed feedback.
Direct access to Daniel during reasonable UK hours, one-business-day replies and short calls when available.
Priorities, assignments, campaigns, opportunities and deliverables stay visible in one shared system.
The routeSix months.
Six months.
No dead months.
The precise order flexes around releases and live opportunities. The direction remains fixed: diagnose, position, build, prepare, activate and compound.
- Month 01Diagnose
Full artist audit, goals, music and channel review, CRM onboarding and the first 90-day roadmap.
- Month 02Position
Sharpen the sound, story, audience, visual direction and the opportunities that genuinely fit.
- Month 03Build
Create the brand system, website, EPK, mailing-list route and supporting artist assets.
- Month 04Prepare
Refine priority tracks and build focused label, promoter, festival and campaign lists.
- Month 05Activate
Put the project into motion through targeted pitching, content, conversations and follow-up.
- Month 06Compound
Review what moved, strengthen the live pipeline and map the next 90 days.
Full visibilitySee the work.
See the work.
Know what moves next.
Your private artist portal keeps the roadmap, outreach, assets, campaigns, deliverables and weekly priorities visible.
Danny Abbott Artist Portal
One live command centre.
No mystery about what the team is doing or what you need to do next. The portal turns artist development into visible decisions, actions and follow-ups.
- 90-day roadmap
- Weekly priorities
- Label and promoter pipeline
- Campaign activity
- Assets and links
- Next-action ownership
DJ campaigns
Put the record in the right hands.
For selected tracks, we can build and run a focused DJ campaign with strategic delivery, response tracking and measurable reporting.
2,400+Top DJs within campaign reach
Complete campaign report Open full view ↗︎
1,287Opens
1,168Plays
448Ratings
46Pre-saves
Two clear ways to payChoose the route.
Choose the route.
Keep the whole programme.
The same six-month programme sits behind both payment options. In:House takes 0% of your gig fees, booking income or other artist earnings during the programme.
One flat payment.
The complete six-month programme with the artist build included. There is no additional setup fee and nothing extra upfront.
Plus the artist build.
A £399 artist-build fee is paid upfront. Your first payment is £648 and the complete six-month total is £1,893.
With a valid student card: £1,275 in full, or £339.15 upfront plus six payments of £211.65.
Cancel in writing within 14 calendar days of the first programme payment for a refund of direct In:House fees.
If agreed in-scope work is missing or materially incomplete, report it in writing and we will review and put eligible delivery right.
A selective working partnershipRight artist.
Right artist.
Right expectations.
You do not need an established catalogue or regular headline bookings. You do need commitment, time to act on the plan and realistic expectations about what artist development can achieve.
This is for you if…
- You are serious about building an electronic artist career.
- You want honest feedback and will act on it.
- You can commit roughly four to six focused hours each week.
- You need the music, brand and business to work as one project.
- You value personal access and visible accountability.
This is not for you if…
- You want a passive video course with no weekly action.
- You expect guaranteed bookings, label signings or stream counts.
- You want mass outreach without a clear artistic fit.
- You are unwilling to make or finish music consistently.
- You cannot make time for the agreed roadmap.
Before you applyQuestions.
Questions.
Straight answers.
If your question is not here, open Ask In:House and leave it for Daniel.
Do I need to already be gigging regularly?+
No. What matters is that you are committed and serious about taking the next step. You do not need a finished catalogue to begin.
Is there a minimum term?+
Yes. The artist-development and management programme has a six-month initial term so there is enough time to diagnose, build, activate and review the work properly.
Is the artist-build fee charged on both plans?+
No. It applies only to the monthly plan. Pay in full and the artist build is included within the single £1,500 payment.
What does unlimited track feedback mean?+
You can submit throughout the programme, with one active review at a time. We acknowledge weekday messages within one business day and aim to return detailed track feedback within three business days.
Can I ask about flexible payments?+
Yes. Speak to Daniel privately before joining. A bespoke payment schedule may be available depending on your circumstances and will be confirmed clearly in writing.
What happens after six months?+
We review the progress together. You can continue with ongoing development or, where the project is commercially ready, discuss a traditional commission-based management relationship.
What genres do you work with?+
Electronic music across the board, including house, techno and adjacent scenes. If you are unsure, apply and we will tell you honestly.
How many artists do you take on?+
Deliberately few at any one time. The founding intake is capped so Daniel and the team can stay genuinely close to each artist.
Build it.
Then move it.
Apply in five minutes. We will tell you honestly if the programme is a fit.