Your career has a day job.
You work full-time, then try to fit branding, label outreach, content, planning and admin into whatever hours remain. We build and run the structure around your music, so your limited creative time stays creative.
Get booked. Get paid. Get moving.
Management for electronic artists ready to turn serious music into a career that moves.
Success story / 01
Danny
Danny
Abbott.
Local DJ to A&R Scout for Richy Ahmed.
Danny joined In:House with ambition and unfinished music. Across a focused six-month artist programme, we helped him develop original tracks now being pitched to labels, sharpen his direction and build real industry relationships. He is now an A&R scout for Richy Ahmed’s Four Thirty Two and has been flown to Ibiza to stay with Richy at his villa.
Why work with In:House
The music is the part only you can do.
We take the pressure off everything surrounding it: the business, brand, outreach, creative direction and strategy needed to move your artist career forward.
You need access, not another tutorial.
You may already be an established DJ, but the right labels, promoters and decision-makers still feel one room away. We help position the project properly and put the work in front of relevant industry connections.
What got you here is not getting you further.
Your current strategy has stalled, the traction is not matching the effort, or the project simply needs a complete reset. We create a new direction across positioning, releases, content, bookings and the next commercial move.
You can DJ. Now build the records.
You know how to move a dancefloor and want to turn that instinct into original music. We help develop your production skills, sharpen your sound and move unfinished ideas towards label-ready tracks.
The room is selective
Three signs you are ready to be managed.
The same twelve promoters have your number, and no one else does.
You are gigging locally, but the route beyond the same rooms is not getting clearer.
The record is ready. The plan is not.
You have music finished, but no joined-up answer for who should hear it, when it should land or what happens next.
The business is swallowing the music.
You are spending more time chasing bookings than making the work that got you booked in the first place.
The operating system
Management built around outcomes.
Four disciplines. One plan. Everything moves around the artist.
The right rooms.
Strategy that gets you in front of the right promoters and onto the right lineups, not just any lineup.
Momentum that compounds.
A plan for what you release, where and when, so momentum builds instead of resetting with every drop.
A story people remember.
The identity and presence around your sound, built consistently across every place people discover you.
No conversation alone.
Contracts, fees, priorities and the commercial conversations an artist should not have to carry by themselves.
What you actually getYour complete
Your complete
artist infrastructure.
Not vague promises. A joined-up team, a clear roadmap, and the creative and commercial tools that turn an artist project into something the industry can understand and act on.
Brand + artist website
Your world. Your audience.
We build the identity and the owned digital home around your music—not a dressed-up list of links, but a working artist platform designed to turn attention into listeners, fans, enquiries and sales.
- Logo + visual identity design
- Bespoke artist website design
- Latest release front and centre
- Artist-owned mailing-list capture
- Tour dates + promoter-ready EPK
- Direct merch route without marketplace commission
- Search-friendly hub beyond Linktree
- Consistent creative direction
Presence
Every channel connected.
Every social channel is audited, aligned and managed as one connected artist ecosystem, from the first impression to the next release.
- Full social channel overhaul
- Ongoing social media management
- Content planning and brand control
- Spotify playlist strategy and pitching
Outreach
The right rooms, not every room.
We identify promoters, labels and festivals that genuinely fit your sound and positioning, then run focused outreach around your goals.
- Targeted promoter outreach
- Aligned label and festival pitching
- Measured campaigns and follow-up
- Opportunity pipeline management
Roadmap
Progress you can see.
Your strategy becomes a practical plan with priorities, milestones, owners and regular reviews, so momentum never depends on guesswork.
- Complete artist development roadmap
- Clear deliverables and milestones
- Flexible check-in schedule
- Progress tracked in real time
Sound developmentNo tracks yet?
No tracks yet?
Let us build the sound.
If the vision is there but the catalogue is not, we can develop the music together, shaping a release-ready sound around who you are and positioning it for the audiences, platforms and industry channels where it belongs.
The personal support promise
A personal industry tutor.
A personal industry tutor.
With a team behind the work.
You are not buying a folder of videos and being left to work it out. Daniel stays close to your development, the team helps execute the plan, and every week has a clear next move.
Two focused sessions with Daniel every month for strategy, decisions, accountability and the next priority.
A weekly group session for questions, progress reviews, shared learning and real-time problem solving.
A practical task tied to your roadmap, so the programme creates movement rather than more information.
Up to two track submissions per month, with clear, useful notes returned within three working days.
Weekday message support from the In:House team, with genuine live opportunities prioritised the same day where practical.
Your priorities, assignments, campaigns, opportunities and deliverables stay visible in one shared system.
How the offer compares
Coaching helps the music.
Coaching helps the music.
In:House builds the artist around it.
Publicly advertised offers reviewed 11 October 2026. These programmes are not identical; the comparison shows the practical difference between specialist coaching and the wider In:House management programme.
| Support | In:House | Super Serious Lite ↗︎ | Artist Blueprint ↗︎ | Future Sound Academy ↗︎ |
|---|---|---|---|---|
| Public price | £249/month£399 setup · 6 months | £199.99/monthMonthly membership | £225/monthOr £800 · 4 months | £599 total6 months |
| Private sessions | 2 × 30 mins monthly with Daniel | 2 hours monthly with a coach | 8 × 1-hour sessions over 16 weeks | 15 private sessions over 6 months |
| Track feedback | 2 detailed reviews monthly · 3 working days | Included with coaching package | Weekly video feedback | Personal track feedback |
| Accountability | Weekly assignment + live clinic | Personal roadmap + member sessions | Weekly check-ins + group calls | Tasks + progress checkpoints |
| Artist management | Included | Not advertised | Not advertised | Not advertised |
| Website, EPK + brand | Included | Not advertised | Not advertised | Not advertised |
| Active outreach | Labels, DJs + promoters | Not advertised | Release strategy advertised | Submission advice advertised |
| Progress system | Live CRM + rolling 90-day plan | Personal roadmap | Personal dashboard | Structured roadmap |
Fair-comparison note: competitor details are taken from the providers’ public pages and may change. “Not advertised” means the feature was not listed on the cited page, not that the provider can never supply it. In:House deliverables are prioritised and scheduled through each artist’s roadmap; the programme is not unlimited simultaneous agency work.
Bespoke / priced per project
Not every artist needs
Not every artist needs
the whole system.
Maybe the music needs finishing, the right labels need approaching, or your website no longer represents where you are. Choose the part that moves you forward and we will build a clear project around it.
Track development + mentoring
Label + release pitching
Artist website redesign
EPK, brand + creative strategy
One focused brief. One agreed scope. One project price.
Build a bespoke quote ↗︎
Representative UK pricing
The usual bill.
The usual bill.
One In:House plan.
Build the same artist infrastructure through separate providers and every discipline becomes another invoice. With In:House, the work is connected and prioritised through one roadmap.
What an artist needs
Typical standalone cost
In:House
Artist management15–20% of artist incomeIncluded
Custom artist website£899–£4,500 one-offIncluded
EPK + core brand assets£599–£750 one-offIncluded
Track creation / co-production£750–£1,200 per trackIncluded
Production mentoring + track feedback£45–£300 per session / monthIncluded
Label, DJ + release pitching£250–£695 per campaignIncluded
Online presence + social management£135–£1,900+ per monthIncluded
Creative strategy + artist roadmap£479–£999 per rolloutIncluded
Conservative six-month equivalent across the listed services, before management commission, VAT or ad spend.
Usually £499. Strategy, setup and your first 90-day infrastructure build.
Usually £299 per month. Fixed for the six-month Winter Season programme.
Winter offer / market snapshotA similar monthly price.
A similar monthly price.
A much wider job.
Personal mentoring, weekly accountability, track feedback, active management, brand, website, EPK, outreach and CRM.
Two coaching hours monthly, track feedback, tutorials, member sessions and direct coach access.
Four-month production mentorship with private sessions, weekly feedback, calls and artist dashboard.
Six-month production coaching with 15 private sessions, track feedback, tasks and label-submission advice.
Public information reviewed 11 October 2026. Offers differ in length and scope; links open the source pages. In:House is the only offer in this comparison advertised as a joined-up artist-management and execution programme.
How we built the comparison +
These are representative published UK provider prices reviewed in October 2026, not a regulated industry tariff. Scope and rates vary. The conservative £4,400 comparison uses current entry prices for a bespoke musician website (£899), an artist brand and EPK pack (£599), one track-development project (£750), a six-month production mentorship (£599), an entry-level pitching campaign (£250), six months of entry-level artist social support (£135 per month), and one release strategy rollout (£479). The total is £4,386, rounded to £4,400.
The comparison excludes the usual 15–20% artist-management commission, VAT where applicable, advertising budgets, travel, external suppliers, extra tracks and additional release campaigns. In:House services are scheduled through an agreed roadmap. No signing, placement, booking or commercial result is guaranteed.
DJ campaigns
Put the record in the right hands.
For selected tracks, we can build and run a focused DJ campaign with strategic delivery, response tracking and measurable reporting.
2,400+Top DJs within campaign reach
Complete campaign report Open full view ↗︎
1,287Opens
1,168Plays
448Ratings
46Pre-saves
Not a promise. The system.Full visibility.
Full visibility.
Zero mystery.
Your private CRM portal gives you a live view of the roadmap, outreach, campaigns, deliverables and day-to-day progress. You always know what is moving and what happens next.
DailyWeeklyFortnightlyMonthly
Live command centreBookings, pitches, contacts, weekly targets and follow-ups in one shared view.
Booking pipelineEvery opportunity, stage, fee and follow-up visible through to confirmation.
Label pitch trackerTracks, target labels, pitch stages and response deadlines in one focused pipeline.
Assets and pressContracts, riders, press shots, mixes and EPK links organised and ready.
Release roadmapProduction status, splits, sample clearances and next actions tracked end to end.
Booking pipelineEvery opportunity, stage, fee and follow-up visible through to confirmation.
Label pitch trackerTracks, target labels, pitch stages and response deadlines in one focused pipeline.
Assets and pressContracts, riders, press shots, mixes and EPK links organised and ready.
Release roadmapProduction status, splits, sample clearances and next actions tracked end to end.
Selected work
Artist websites built to do more than look good.
Complete digital artist platforms built around the music, the campaign and the next commercial step.
Artist portfolio + production hub
Danny Abbott
A DJ and producer platform bringing live video, photography, mixes, unreleased masters, venue history and direct label enquiries into one focused artist journey.
- Artist strategy
- Unreleased music
- Video
- EPK
- Label enquiries
Release marketing + booking platform
Steve Oakley
A high-impact artist site built around a featured release, radio support and booking conversion, connecting streaming, press credentials and a downloadable EPK.
- Release campaign
- Radio proof
- Streaming
- Bookings
- EPK
More than a Linktree.
Your website becomes the artist-owned hub: the latest release up front, an audience you can reach through your own mailing list, live dates, a promoter-ready EPK, direct merch and every social or streaming channel pointing back to one place you control.
Built from inside the roomTwenty years.
Twenty years.
Still in it.
In:House is built on two decades inside electronic music as a DJ, producer, promoter and artist manager. It is a track record turned into a service.
That includes Daniel’s time with Liberty Music PR, managing artists and creating creative strategies around their music, identity, campaigns and next career moves. The experience sharpened the In:House approach: connect the creative vision to a clear plan, the right assets and consistent momentum.
Daniel is also the founder of Rotate Studios ↗︎, a next-generation DJ and content studio built to help artists capture professional performance content, create social-ready edits and develop a stronger visual identity. That hands-on understanding of how an artist is presented feeds directly into every In:House campaign.
Brands and venues worked with
Electric Eden FestivalCo-founder
183 artists. One set.Directed the Guinness World Record for the largest back-to-back DJ set
Founder of Rotate StudiosOfficial partnership with Mixmag via Rotate Studios ↗︎
Industry relationshipsReal connections.
Real connections.
Not a wishlist.
Also worked with
How it worksThree moves.
Three moves.
No obligation.
- Apply
A short form about where you are now and where you want to be. Five minutes, no fluff.
- Call
A 30-minute conversation to see if it is a genuine fit, in both directions.
- Onboard
We build your first 90-day plan together and get to work.
Before you askQuestions.
Questions.
Straight answers.
Do I need to already be gigging regularly?+
No. What matters is that you are committed, hungry and serious about taking the next step. You do not need a finished catalogue to begin. Wherever you are starting from is the starting point, not a barrier.
Is there a minimum contract length?+
Yes. The artist development and management programme has a six-month initial term. Winter Season artists pay a £399 one-off artist-build fee and £249 per month, with each programme payment made in advance.
What does the setup fee cover?+
It is not a deposit. It pays for the initial artist audit, positioning, CRM onboarding, first 90-day roadmap and campaign infrastructure needed before the ongoing work begins.
What happens after six months?+
We review the progress together. You can continue with ongoing artist development, or where the project is commercially ready, discuss moving into a traditional commission-based management relationship.
What genres do you work with?+
Electronic music across the board, including house, techno and adjacent scenes. If you are not sure it fits, apply anyway and we will tell you honestly.
How many artists do you take on?+
Deliberately few at any one time. Management only works when there is real attention behind it.
Why not join us
in Ibiza next year?
Move the work out of the bedroom and into a week of writing, production, real industry guidance and a community built to last beyond the island.
See the full camp ↗︎The same system. A different world.In:House
In:House
Ibiza.
Six nights in Ibiza to write, produce, learn the business and build the community that takes your artist project further.
06Nights12Artists2027Ibiza
Enter the artist camp ↗︎Stop managing
yourself.
Apply in five minutes. We will tell you honestly if it is a fit.